Post by account_disabled on Feb 25, 2024 3:53:04 GMT -5
In inbound marketing a conversion is achieved through content . Conversion data can be viewed on Google Analytics for example because no conversion works without constant optimization. This is the path for conversions Conversion paths consist of four important elements which are examined in more detail below. It is extremely important that everyone is present together otherwise the path is incomplete and does not bring the desired success. Depending on which element is missing the movement in the conversion process stalls . For example if a CTA is missing this is the case because then no one gets to the landing page and can take an action. Conversion path_example Content Content is and remains king.
For this reason highquality content must be created so that you attract enough interested parties to your company. Content must be created in a way that is relevant to users and helps them with a problem. The content can appear in various media such as on the website email or in the blogglossary Excellent Spain Mobile Number List content acts as a lead magnet but must Abe placed at the right time along the buyers journey . Furthermore the content must of course be aimed at the target people the buyer personas. The different phases require different content formats. The following figure shows which formats are best suited for which phase. Buyer journey analysis Landing pages A landing page is a separate page for collecting contact information.
This shows thematic information and a contact form. When writing text on a landing page it is important that the advantages are specifically put in the foreground. If these convince the interested party he will most likely fill out the contact form in order to get the lead magnet for example an ebook. Call to action elements Then the visitors dont even get to the landing page. But make sure to place the CTAs in the right place. Placement right at the beginning and end of a post is excellent. A CTA also has to lead to something that people really want. A great ebook a checklist or something else. But these elements also have to be adapted to the target group.
For this reason highquality content must be created so that you attract enough interested parties to your company. Content must be created in a way that is relevant to users and helps them with a problem. The content can appear in various media such as on the website email or in the blogglossary Excellent Spain Mobile Number List content acts as a lead magnet but must Abe placed at the right time along the buyers journey . Furthermore the content must of course be aimed at the target people the buyer personas. The different phases require different content formats. The following figure shows which formats are best suited for which phase. Buyer journey analysis Landing pages A landing page is a separate page for collecting contact information.
This shows thematic information and a contact form. When writing text on a landing page it is important that the advantages are specifically put in the foreground. If these convince the interested party he will most likely fill out the contact form in order to get the lead magnet for example an ebook. Call to action elements Then the visitors dont even get to the landing page. But make sure to place the CTAs in the right place. Placement right at the beginning and end of a post is excellent. A CTA also has to lead to something that people really want. A great ebook a checklist or something else. But these elements also have to be adapted to the target group.